• 500 Business CardsProfessionally Printed & Delivered for only R470

  • 5000 Full Colour FlyersDesigned, Printed & Delivered for only R1350

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  • 5000 Full Colour FlyersPrinted & Delivered for only R1350

  • 500 Business CardsPrinted & Delivered for only R470

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Service Offering

Corporate Identity

Each company or organisation has a culture, a vision, an identity, a soul, which defines it and makes it unique. Paul Russell Designs understands that a logo is the cornerstone on which an entire brand is built. It needs to be eye-catching, distinguishable, scalable, memorable and timeless.

Website Design

Living in the information age is one thing, keeping up and maximising the mediums for the flow and propagation of information is another. Never before have we had such an opportunity for exposure and global influence! The question is - Are you really maximising this opportunity?

Hosting Packages

Do you need a home for your website? Paul Russell Designs offers affordable and flexible web hosting packages to cater for your web hosting needs. All hosting packages offer self management options through an easy to use, industy standard control panel.

 

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Paul Russell Designs - Graphic Design & Web Design in Pietermaritzburg, South Africa

With an intense commitment to quality and transparent, efficient service, Paul Russell Designs has catered to its many clients across the world with not only a professional and creative product offering, but also a solid, down-to-earth approach which yields real results. There is more to a successful brandcorporate image and website than just design, and so making use of current and world leading technologies, Paul Russell Designs offers you a solution which not only looks good, but actually captures the heart and soul of your organisation.

You may have seen from my last article, Bad web design must be contagious, that there are many sites out there that are just plain awful. However, there are probably even more sites out there that are just average.

An average website may look good, clean and presentable, it may offer all the important information about your company or product that is needed, and yet it remains virtually ineffective, and eventually you may start getting the feeling that your site has become stale and stagnant. So how do we tell when this time has come?

The first and most obvious sign is when you’re looking at your website one day and catch yourself thinking ‘Goodness, does nothing ever change.’ One’s natural reaction after thinking this is to brush it off, after all, you’re probably just too used to it. There is truth in this. We certainly do grow accustomed to our own website, however, it should also be a warning flag that we need to take notice of. I have found that these thoughts often come when we are becoming frustrated with our website’s lack of ability to bear the fruit that we anticipated. These thoughts are often as a result of a sub conscious comparison that takes place between the websites we see out there and our own. Times change, styles morph, technologies progress and so it is often the case that the reason you get the feeling that your site is not all it used to be, is simply because while the rest of the internet is moving on, your site has gotten stuck.

When last did you receive a comment or compliment on your website? If a client has never complimented you on some aspect of your website then possibly you chose the wrong designer to design your website in the first place. However, if you have had compliments in the past, then the question you need to ask is when last you received such a compliment. Ongoing feedback from a website is often a very good indication of how effective it still is.

One of the most classic ways you can tell, is by how easily you refer people to your website. Have you ever hesitated when asked by someone to see a list of your services, and ended up emailing them an eBrochure or pdf rather than sending them to your website? Have you ever made an excuse about the state of your site when handing a potential client your business card, or told them that your new site is coming soon, when in fact it is not?

The last area that needs mention here is the overall success of your website. The first question you need to ask is what the main objective for your website is. You may have a website to attract new clients, to sell products online, or just to serve as an easily accessible online brochure to showcase your products. Whatever the reason, now is a good time to take a good hard look at the last 6 months and assess how well your site has fulfilled that objective. If it has fallen short of your expectations then perhaps your site has not been designed in such a way as to assist in the fulfillment of that objective.

So if your site just looks old and familiar to you, or you’ve not had any positive feedback about your website in a while, or if it’s so bad that you’re too embarrassed to refer people to it, then it’s not surprising that it has not been yielding the results that you anticipated. So before wasting any more money on hosting a site that is dull, stale and unproductive, perhaps you should consider the fact that it is time for a redesign. Why don't you take a look at some of my most recent website designs and compare them with your current website. Are you feeling that dissatisfied itch? - then get in touch and lets fix your problem!

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Comments   

0 #2 natural yacon 2015-07-31 11:31
You should be a part of a contest for one of the highest quality websites on the web.
I will recommend this blog!
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+1 #1 test x180 ignite 2015-06-24 02:41
Great post! We are linking to this particularly great content on our site.
Keep up the great writing.
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Paul's BlogLatest Posts

  • How to know when it's time to redesign your website

    How to know when it's time to redesign your website

    You may have seen from my last article, Bad web design must be contagious, that there are many sites out there that are just plain awful. However, there are probably even more sites out there that are just average.

    Read More
  • Bad web design must be contagious!

    Bad web design must be contagious!

    So why is it that around 70% of websites that I go to, specifically South African websites, are so poorly designed? Granted, the corporate websites usually look pretty good, but the local small businesses have websites that look like they were designed by their neighbour’s kid teenager or even worse, designed by a programmer or IT guy.

    Read More
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My Clients Are Happy People!

  • Thank you Paul for all your patience during the design of our Big 5 MTB race flyer! I appreciate that you let me tweek and change until I was satisfied with the end product. And lets not forget the quickest turn-around time for the printing of the flyers... Above and beyond expectations! Would highly recommend making use of this talented designer!
    Avril Pretorius Organiser - The Big 5 Mountain Bike Race
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Paul Russell is a freelance graphic designer who has been designing for screen and print for over a decade. His design expertise has included the creation of corporate identity, branding, design of corporate stationery, portfolios, profiles, brochures, multimedia presentations, posters, signs and most importantly, websites.
Scottsville
Pietermaritzburg
Kwazulu-Natal
3201
South Africa
076 194 4357