Market Assessment

The first thing I look at is what keywords and phrases are most commonly searched for in your industry. Understanding your competitors SEO strategies is then key to building the foundation on which we build additional strategies. This way we match their efforts and go beyond, ensuring your website's success in Google listings.

 

Website Optimisation

An understanding of how Google indexes your website is vital to optimising your website for the Google spiders when they crawl your website. Careful placement and emphasis of important keywords and phrases, good coding practises and correct use of internal linking are all some of the various optising practices that I implement for your website.

 

Reciprocal link building

Possibly the most important part of SEO is the generation of quality backlinks. The goal is to have as many websites out there that link back to your website. However, it is vital that they are relevant to your industry and popular in their own right. This time consuming process is what I invest most of my time doing for your website.

 

Feedback

Without feedback, one often misses the success of one's efforts. You will be issued regular reports so that you can track the process of the SEO campaign as we go along.