Living in the information age is one thing, keeping up and maximising the mediums for the flow and propagation of information is another. Never before have we had such opportunity for exposure and global influence! The question you need to ask yourself is - Are you maximising this opportunity?
The World Wide Web is a medium through which every company, big or small should be actively marketing, communicating and sharing information. In fact, it is the little company that possibly benefits the most through this. For once, the internet has levelled the playing field and given everyone an equal shot at competing. With a well-designed site, your little operation can project the image and professionalism of a much larger company.
Unfortunately, the opposite is also true. The only thing worse than no website, is a badly designed website, lacking the qualities of professionalism that are required to make that good first impression.
So what qualities should you be looking for in a website?
It must look good! Crisp images and clean layouts are vital.
It must be easy to use. The key here is keeping it simple and intuitive.
It must be fast loading! You don't want to lose a visitor before your first page has had the chance to load.
It must display correctly, no matter what internet browser your website visitors are using.
It must be designed in such a way that the search engines can index your website properly.
It needs to be easily manageable by you.
And finally, it must capture the heart and soul of your company. Without this, it lacks the personal touch!
With a carefully followed formula, I can assure that your website will be all this!