Twenty years of solving business problems, now going into custom AI assistants built around how you actually work. Not the other way round.
None of it talks to each other, so you are the integration. That works until you are busy, which is the only time it matters.
Everything connected in one place, so it can see the whole picture and think ahead, instead of waiting for you to remember to ask.
Clients, jobs, quotes, payments and appointments live in one place. Not scattered over six tools that have never met.
Draft emails and reminders get prepared for you. You read them, fix them if you like, and decide.
Nothing is sent or deleted without your OK. It is an assistant, not a loose cannon with your email password.
Talk to it the way you’d talk to a person: in the van, between jobs, with one hand free.
An example conversation. The names and details are made up.
Early in my career I worked inside a software company, next to a systems architect, sitting through business analysis and application development meetings. The job was always the same: understand the problem properly, find the business solution, then build it.
Twenty years of web development, design and custom solutions have followed. Some of them were custom code. Some were a smart combination of a CMS and the right plugins. All of them were judged on one thing: did it save the client real time and money?
Today I run my own business daily on an AI assistant I built myself. It is called Kailee, and it is the reason I can tell you what works and what doesn’t.
Everything on this list already exists and runs. None of it is a roadmap slide.
Talk to it. Tasks, reminders and appointments come out the other end.
Generated as branded PDFs and emailed to the client.
Who has paid and who hasn’t, tracked in one place.
History, jobs and contact details, together in one place.
Spots the double-booking before the double-booking spots you.
It writes the draft. You read it and send it.
Answers visitors, flags hot leads, and lets you take over the conversation live.
GPS trip logging, with a year-end logbook your accountant can use.
One reminder, the right people, nobody saying “I thought you had it”.
These are the kinds of things that come up during discovery. They aren’t off-the-shelf features: each one gets scoped, quoted and built for your business, and only if it earns its place.
Find out exactly where an assistant would make the biggest difference.
Fully credited against your build if you go ahead.
Your assistant, designed, built, tested and set up for you.
Starter builds focus on 1–2 core jobs. Can be split over 3 monthly payments.
Keeps it running, improving and growing with your business.
Includes standard AI usage. Heavy usage is quoted separately.
The final quote is set after discovery, and the monthly plan scales with how much you use the assistant. Prices exclude any third-party software subscriptions your business already pays for. The underlying assistant framework remains the property of Paul Russell Designs and is licensed for your use.
The chat bubble on this page is a smaller sibling of what I build: a custom assistant with its own knowledge of my business. Ask it what it can do, what things cost, or whether this is right for you. If the conversation gets interesting, I can step in live.
